Academic and Professional Qualifications
Mr. Bui Minh Duc holds advanced degrees in Communication and Business Management, supported by competitive international scholarships and high academic honors.
- Master of Science in Communication – Minored in Digital Literacy; completed May 2024 at Clark University, Worcester, MA
- Academic Performance (MS) – Maintained a GPA of 3.94/4.0; thesis earned a 4.0/4.0
- Bachelor in Tourism Management – Graduated as Valedictorian in May 2015 from Hanoi University, Hanoi, Vietnam
Teaching Experience and Quality Management
Mr. Duc combines formal instruction with specialized coaching and mentorship, along with significant professional experience in content strategy and quality control.
Teaching and Coaching Roles
- Guest Lecturer (2016): Taught students at The Faculty of Tourism Management at Hanoi University about politics and heritages in the Heritage Course.
- Coacher (2020): Provided coaching on fundraising-based communication skills for the association of the disabled in Hai Duong Province.
- Mentor and Coacher (2021 – now): Conducts personal classes and workshops focused on storytelling and digital literacy.
- Consent Educator (2023): Provided new students at Clark University with knowledge about consent.
- School Instruction: Taught classes about digital literacy and safety on social media at The Olympia Schools and led a group of 10 students in the school’s radio club.
Quality and Management Achievements
- Editorial Quality: At Kenh14 Online Newspaper, he was responsible for managing and controlling the quality of articles.
- Content Strategy: Developed the content strategy and content plan for the social platforms of The Olympia Schools.
- System Overhaul: Rebuilt the entire communication system and developed the communication strategy for 5 years for The iSEE Institute.
- Team Supervision: Supervised a team of 3 reporters and around 10 freelance collaborators while Head of the World News Section.
Research and Achievements
Mr. Duc’s achievements are highlighted by successful large-scale social advocacy campaigns, high-impact media performance, and scholarly work on digital communication.
Advocacy and Social Impact
- “Leave with Pride” Campaign: Successfully led communication activities for the social campaign that called for 80,000 signatures within a month. This campaign led to the official affirmation by WHO Vietnam (March 2022) and the Vietnam Ministry of Health (July 2022) that LGBT is not a disease, marking a first for Vietnam.
- Organizational Network: Built up a network of 100 journalists to support PR activities for The iSEE Institute.
- Social Media Growth: Maintained The iSEE Institute’s Facebook page as the most followed NGO Facebook page in Vietnam, achieving an increase of 20% of followers over 2 years.
Media and Writing Achievements
- Promotions and Awards (Kenh14): Recognized as the best staff of the year for 2 consecutive years (2016 and 2017). Promoted twice in two consecutive years (Head of LGBT section in 2016 and World News section in 2017).
- High-View Content: Authored or translated more than 2,000 articles in the world news section; some articles reached 500,000 – 1,000,000 views.
- Traffic Management: Maintained the traffic of the World News section in the top 3 of the entire newspaper.
- Publishing: Is a book translator of 8 books published in Vietnam. Co-author of 2 journal collections and a book. Works as a writer and localizer for Apple (iTunes and Apple Music in Vietnam).
- Recruitment Success: Achieved the 100% annual target of new students for The Olympia Schools through annual communication campaigns.
Academic Research and Publications
- Thesis Topic: Focused on “An examination of Neil Postman’s “Amusing Ourselves to Death” and its association with the dominance of short-form content on social media”. This thesis was presented at the Clark University Multidisciplinary Conference in March 2024.
- Published Research: Co-authored research with others titled, “Thanh thiếu niên dân tộc thiểu số và những rủi ro liên quan đến mua bán người trên mạng xã hội” (2021).
- Research Projects: Served as a Researcher for the iSEE Institute on two key studies: ethnic minority discourse in Vietnamese press (May 2021) and “Ethnic Minority Youth and Social Media Risks” (Dec 2021)
